We Stand With You
To rebrand all existing banks that were consolidated and renamed as CBG by developing a new brand and identity. This required designing a uniform look and feel both internally and externally.
- ClientCBG
- IndustryBanking
- ServicesRetail & Commercial Banking
- Websitewww.cbg.com.gh
We Get It Done
We rebranded 114 branches in approximately 8 months. Through the campaign, the bank was able to retain existing customers and reduce account closures with 82% of the customers expressing satisfaction with the banking experience. This resulted in profits for the bank in its 1st year of operation.
