Ghana Export-Import Bank (Made-In-Ghana 4P Campaign)

Developing a multi-faceted campaign strategy (Made in Ghana 4P) that encourages Ghanaians to support the growth and development of indigenous businesses.

Launch Website
  • ClientGEXIM
  • IndustryFinancial Institution
  • ServicesPre-shipment Credit, Post-shipment Credit, Export Development Finance
Made-In-Ghana 4P Campaign

With an appropriate combination of marketing tools, Digicraft was able to successfully run a campaign that projected Ghana Export-Import Bank (GEXIM) as a major player in the transformation of Ghana into an export-led economy. This was done through the publication of stories on all media platforms, the use of entertainment personalities for awareness creation, and the production of a documentary that depicted the role of GEXIM in the successful rollout of the government’s 1D1F initiative.

We boosted the social media presence of GEXIM leaving them with a 200% rise in organic traffic to the bank’s website in 3 months.